Privacy Policy — Supplink
Last updated: May 2026
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Data Controller
SUPPLINK® is responsible for the processing of the personal data you provide to us. Our offices are located at:
Mexico: Justicia 2732, Circunvalación Vallarta, Guadalajara, Jalisco, C.P. 44680, Mexico. Spain: C. de Henri Dunant, 17, Chamartín, 28036 Madrid, Spain.
For any inquiries regarding the processing of your personal data, you can contact us at: contacto@supplink.com
2. Personal Data We Collect
We collect personal data when you interact with our website, contact us, or request our services. The data we may collect includes:
Data provided directly by you: full name, company name, email address, phone number, shipment origin and destination addresses, and any additional information you include in contact forms, quote requests, or WhatsApp messages.
Data collected automatically: IP address, browser type, operating system, pages visited on our site, visit duration, and general location data. This information is collected through cookies and web analytics tools such as Google Analytics.
3. Purposes of Data Processing
We use your personal data for the following purposes:
Primary purposes (necessary for providing our services):
Responding to your information and quote requests. Managing the delivery of logistics services, freight transportation, warehousing, customs clearance, and cargo insurance. Preparing customs and foreign trade documentation required for your operations. Communicating with you regarding the tracking of your shipments and logistics operations. Complying with applicable legal, tax, and regulatory obligations in Mexico and Spain.
Secondary purposes (not essential, but they help us improve our service):
Sending you commercial information, promotions, or updates about our logistics services. Conducting statistical analysis to improve our website and services. Inviting you to participate in satisfaction surveys.
If you do not wish your data to be processed for secondary purposes, you can let us know at any time by sending an email to contacto@supplink.com.
4. Cookies and Tracking Technologies
Our website uses cookies and similar technologies to enhance your browsing experience and analyze site traffic. Specifically, we use:
Google Analytics: to analyze visitor behavior on our website and improve our content and services. Google Analytics collects information anonymously and in aggregate form.
Google Tag Manager: to manage tracking and analytics tags on our site.
Functional cookies: necessary for the basic operation of the website, such as remembering your language preferences.
You can configure your browser to reject cookies or to notify you when cookies are being sent. Please note that if you disable cookies, some features of the site may not function properly.
5. Sharing Data with Third Parties
We do not sell, trade, or rent your personal data to third parties.
We may share your data with third parties only in the following cases:
Logistics service providers: shipping lines, airlines, ground carriers, customs brokers, and warehouses, when necessary to fulfill the services you have requested. Government authorities: when required by law or by customs, tax, or regulatory authorities in Mexico, Spain, the United States, or other countries involved in your foreign trade operations. Technology providers: such as Google (Analytics and Tag Manager) and the Wix platform, which hosts our website. These providers process data under their own privacy policies and security measures.
6. International Data Transfers
Due to the international nature of our services, your personal data may be transferred and processed in Mexico, Spain, the United States, and other countries where we operate or where our logistics service providers are located. These transfers are carried out with appropriate safeguards to protect your personal data.
7. Rights of the Data Subject
If you are located in Mexico, in accordance with the Federal Law on Protection of Personal Data Held by Private Parties (LFPDPPP), you have the right to access, rectify, cancel, or oppose the processing of your personal data (ARCO rights). To exercise these rights, send a request to contacto@supplink.com including your full name, the rights you wish to exercise, and a clear description of your request. We will respond within a maximum period of 20 business days.
If you are located in the European Union or Spain, in accordance with the General Data Protection Regulation (GDPR), you have the right to access your data, rectify it, erase it, restrict its processing, data portability, and to object to its processing. You can exercise these rights by sending a request to contacto@supplink.com. We will respond within a maximum period of 30 days.
8. Data Security
We implement technical, administrative, and physical security measures to protect your personal data against unauthorized access, loss, alteration, or destruction. However, no data transmission or storage system is completely secure, so we cannot guarantee the absolute security of your data.
9. Data Retention
We retain your personal data for as long as necessary to fulfill the purposes for which it was collected, as well as to comply with applicable legal, tax, and accounting obligations. In the case of foreign trade documentation, retention periods may be up to 5 years in accordance with Mexican and Spanish legislation.
10. Minors
Our services are intended for businesses and individuals of legal age. We do not intentionally collect personal data from minors. If we discover that we have collected data from a minor, we will proceed to delete it.
11. Links to Third-Party Sites
Our website may contain links to third-party websites (such as WhatsApp, social media, or business partner sites). We are not responsible for the privacy practices of those sites. We recommend reviewing their respective privacy policies.
12. Changes to This Privacy Policy
We reserve the right to update this Privacy Policy at any time. Any changes will be posted on this page with the corresponding update date. We recommend reviewing it periodically.
13. Contact
If you have questions, comments, or requests related to this Privacy Policy or the processing of your personal data, contact us at:
Email: contacto@supplink.com Phone: +52 33 3330 1721 Address in Mexico: Justicia 2732, Circunvalación Vallarta, Guadalajara, Jalisco, C.P. 44680 Address in Spain: C. de Henri Dunant, 17, Chamartín, 28036 Madrid